Brand Intelligence for Independent Baby & Kids Retailers

What we do

Brixy is a B2B SaaS platform serving the Brixy retail member network — approximately 130 independent baby and kids specialty stores across the US, Canada, and Puerto Rico. Member stores connect their TikTok, Instagram, and Facebook Page accounts via secure OAuth, and Brixy provides them with weekly performance reports showing post counts, engagement (likes, comments, shares, reach), and brand-mention analytics so they can see how their social activity performs. Stores can also use Brixy to schedule and publish brand-approved campaign content to their own connected accounts — reviewing, editing, or canceling every post before it goes live.

Brixy also aggregates this network-wide activity into reports for sponsoring brand partners (e.g. Nuna, UPPAbaby, Cybex, Doona) who run campaigns with member stores — giving brands measured visibility into the otherwise hard-to-address independent retail channel.

For member stores

Weekly performance email, per-store analytics dashboard, brand campaign distribution, and access to sponsored content from the Brixy brand partner roster. Stores access their dashboard via personalized member links delivered through the weekly email.

For brand partners

Dedicated brand dashboard at dashboard.brixy.com/b/<token> with network reach, store participation, share-of-voice, top-performing posts, and exportable reports for each brand campaign.

Data we access

• Member stores’ own TikTok, Instagram, and Facebook Page accounts (with OAuth consent).
• Public post data — captions, timestamps, permalinks, likes, comments, shares.
• Instagram Insights (reach + Reel plays) per post, via the connected Page.
• Basic profile data — display name, follower count, linked Instagram Business account.
• Scheduled publishing — with a store’s explicit authorization, Brixy uploads and publishes store-approved campaign posts to the store’s own connected accounts. Every scheduled post is visible in the store’s portal first, where the store can edit, reschedule, or cancel it; brand-sponsored posts carry the platform’s branded-content disclosure.

We do not store consumer or follower-level personal data, send messages on stores’ behalf, or access private direct messages. Each store can revoke access at any time through their platform settings.

Access

This dashboard is private. Brand partners access their reports via personalized URLs provided by Brixy. Member retail stores access their reports through the weekly email or by signing in via the link in their email. Brixy network operators sign in to the internal team dashboard with credentials.

Lost your member link or need help? Contact info@brixy.com.